How Much Do You Rely On Google? Are You Putting All Your Eggs In One Basket?

Recently, Jonathan Leger started a site called Internet Marketing Q & A. While I was browsing the site, I came across a very interesting question.

rely on google

own the internet

I find this question really interesting because I have personal experience with this topic.

So I decided to answer this question. You can see my reply below:

sustainable business

Here is another interesting reply.



If You Are Only Relying On SEO – You Can Lose Your Income Overnight

To a certain extent, I do agree with what shawa said. Google is definitely a source of traffic worth considering. However, my personal experience tells me that relying on the search engine for traffic is one of the worst things you can ever do for your business.

In the past, I have relied too much on Google. Almost 90% of my traffic came from them. So when Google changes their algorithm and my niche sites lost their search engine rankings, my income tanked as well.


Sometimes You Really Need A Wake Up Call

Long before my sites lose their rankings, I already heard advice that says “relying on one source of traffic put your business at risk”.

Unfortunately, I chose to ignore the advice, thinking that my sites will never get hit. So when my sites were slaughtered by Panda and Penguin, it became a wake up call for me.


You Can Learn From My Mistakes

Why am I telling you all these? Well, I just want you to learn from my mistakes. This is especially important for you if you are still playing the SEO game right now.

You may want to reconsider your strategy. Here are a few questions you should ask yourself.

Do you still want to continue playing this game?

What happen if your sites lose rankings?

Do you have a backup plan?

Do you have other sources of traffic?

Are you 100% sure that your sites won’t lose ranking?


Some People Are Still Relying Too Much On SEO

Take a look at the screenshot below.


This is the problem you must be prepared to face when you are chasing after SEO traffic. One day, your site is making money. The other day, your site is gone.


Are You Being Lied To?

Why are so many people still chasing after SEO traffic in the year 2013?

Why are people still chasing after SEO traffic even though search engine rankings are getting more and more unstable?

Don’t you think these questions are worth thinking about?

I may be wrong but here is my answer.

Because marketers are still selling SEO products. They are still telling you that it is easy to get rankings and you can make a lot of money once your website is on page one.

I am not saying that the SEO products don’t work. It may be easy to get your website to page one. The most important question you have to ask is this, “How long will the ranking last?”

Perhaps you want to take a look at this screenshot again:



Can You Afford To Play The Game SEO Experts Are Playing?

By the way, I am not saying that SEO doesn’t work. I know there are people who are still making a lot of money with SEO. But they are probably playing the game at a much higher level than you.

If you are just a beginner or you are not very proficient with SEO, you may want to ask yourself a few questions.

First, you need money. Right now, one of the most effective methods to rank website is to buy your own high pr domains. The SEO experts probably have a lot of money to invest in high pr domains.

Do you have the money?

Second, you need skills, knowledge and experience. Those doing well with SEO are already experts in keyword research. They also know how to convert traffic into sales.

Do you have the skills, knowledge and experience?

Third, you either need to a team behind you or you need to know how to outsource effectively. Ultimately, you will need to build the websites, build backlinks and get content for your websites. Sure, you can definitely try to do everything yourself. However, if you are just a beginner, it is probably going to take you ages even if you are just dealing with a single website.

Do you have a team behind you? Do you know how to outsource effectively?

Fourth, you need to have the stamina to churn out sites after sites. Ultimately, you know your sites will lose rankings eventually. So you have to build new sites faster than your old sites get penalized in order to see a growth in your income.

Seriously, do you really want to do that? Do you really have the stamina?


Why Waste So Much Time Implementing A “Business Model” That Is Unstable In The First Place?

Actually, SEO shouldn’t even be considered a “business model”, given its unstable nature. At the end of the day, SEO should only be considered as a source of traffic. Therefore, I don’t think it is worth it to spend so much time pursuing SEO, especially in 2013.


I Have Nothing Against SEO

If you have read till this point, you may have the impression that I am bitter about SEO because of my past experience.

Well, that is definitely not the message I am trying to convey. I am just saying that SEO is not worth pursuing for its own sake.

At the end of the day, SEO is just simply a source of traffic. As long as you are not relying on it as your only source of traffic, you should be fine. Personally, I will still be doing a bit of SEO related task on my blog. But it will not be my main focus for now.

There are other ways to get traffic such as solo ads, Facebook, forums and blog commenting. Getting traffic from the search engine can be considered as a bonus instead of a necessity. The key here is not to put all your eggs in one basket.

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